3 Reasons Why Video in Your Marketing Plan Will Benefit Your Business
Businesses often hesitate to adopt new technologies like video marketing. If your marketing strategy doesn't include video, it might be because you stick to familiar routines, feel complacent, fear the unknown, or have budget concerns. So, have you thought about integrating video into your marketing plan?
Incorporating video can seem challenging, especially if your business has an established marketing routine. It involves creating new content, producing videos, and learning how to use video platforms effectively within your current strategy. It's understandable why some might prefer to maintain the status quo.
However, many compelling reasons exist to embrace video marketing rather than shy away from it.
1. Video Marketing Is Becoming the Norm
When done right, video marketing can help you achieve various goals, from increasing brand awareness and expanding your reach to generating leads and boosting sales. Research shows that adding video to your marketing efforts can increase conversion rates by up to 80%.
The use of video marketing has grown significantly in recent years. Back in 2016, about 61% of businesses were using video as a marketing tool. By 2020, that number had jumped to 86%. With the rise of mobile devices, streaming services, and changes brought about by global events, more people are watching videos online than ever before. If your competitors are using video and you aren't, they have a competitive edge that could lead to higher profits.
2. Videos Reach a Wider Audience
Video is one of the most powerful tools available to marketers today, and its popularity continues to rise. Recent studies indicate that 78% of people watch online videos every week, with 55% watching daily. This means there's a vast audience you could be engaging with through video marketing.
Why is video so effective? For one, it's engaging and grabs attention. People are generally more inclined to watch a video than read a text-based post or advertisement. Videos are also easy to consume and share—viewers can watch them in just a few minutes and share them with friends and followers with ease. Additionally, video content is versatile; it can be used for product demonstrations, customer testimonials, behind-the-scenes glimpses of your business, and more. These factors make video a valuable addition to your marketing plan.
According to Small Business Trends, 92% of mobile video viewers share the videos they watch, effectively turning each shared video into a personal recommendation.
Furthermore, emails that include videos have a 16% higher open rate, and landing pages with video content can boost conversions by 86%.
Lastly, search engines like Google tend to favor video content, which can improve your visibility in search results.
3. Video Marketing Delivers Strong ROI
Data from Wyzowl reveals that 89% of marketers report a positive return on investment from video marketing. This is a significant increase from 2015 when only 33% felt this way, highlighting the growing impact of video in the marketing world.
As a business owner, you're always seeking ways to maximize your marketing budget. Video marketing allows you to connect with your target audience effectively and convey your message in a memorable way. People are more likely to watch a video than read lengthy articles or reports, and they're more likely to remember the content after watching. Being memorable is a key objective in any marketing strategy.
If you're interested in enhancing your marketing efforts with professional video production, contact us today to learn more about our services.
