Case Study: Kentwood Family Chiropractic - Health Care Brand Video
Behind the scenes look on production day!
Client: Kentwood Family Chiropractic
Creative Director & Producer: Bradley Mansour
Brief: Kentwood Family Chiropractic, a newly established practice, was seeking a brand highlight video to differentiate itself in the local chiropractic healthcare market. Led by Dr. Paul, the practice offers an innovative approach to chiropractic care that diverges from traditional methods. The video served two key purposes: documenting Dr. Paul's journey through the medical field and showcasing transformative patient outcomes achieved through his unique care model.
Genre: Brand Video Business Card/Highlight Film
Location: Grand Rapids, Michigan
Our Results: Within 7 days we received a 196.017% increase in the total number of impressions** for Kentwood Family Chiropractic
** Impressions are a marketing metric measuring the number of times an advertisement has been seen, heard, or influenced by a potential customer.
Dr. Paul recognized the strategic value of professional video content in establishing his practice's market presence. After attempting in-house video production, he quickly identified the resource constraints and expertise required to create compelling content that would effectively represent his practice standards. This led to our collaborative partnership.
Our engagement began with our brand discovery process, designed specifically for healthcare practices. Through a comprehensive brand workshop, we identified Dr. Paul's unique clinical positioning, core messaging framework, and competitive market advantages. This foundational work informed our pre-production strategy, encompassing:
Market segmentation analysis
Patient demographic profiling
Strategic content distribution planning
Evidence-based narrative development
Practitioners unique story in health care
Following thorough preparation, we executed the production phase using broadcast-quality equipment and techniques to ensure professional results that align with the high standards of medical practice marketing. Our production methodology prioritizes minimal disruption to daily practice operations while capturing authentic patient-provider interactions.
Read More About our Process Here
Are you looking to create more rapport with patients in the health and wellness industry? Want to experience our story-driven video marketing solution?
Book a complimentary discovery workshop with our Creative Director, Bradley, to uncover how a story-driven brand video can help establish your practice's market presence.
